Leadership
Our Visionary Syndicate:
Driving Exponential Innovation
Founder & Chief Executive
Michael Russell
Tech trailblazer with 24+ years orchestrating mobile disruptions. Co-author of seminal works on digital natives and guest lecturer on commercialization strategies. A competitive rower who translated the discipline of synchronized team effort into Hoorah's core philosophy: that the most powerful mobile marketing is not an interruption, but a moment of perfect synchronicity between brand and consumer. From Seattle's innovation hub, Michael leads a team redefining what's possible in proximity-driven engagement.
Connect with Michael →Career Milestones
2001
Entry into Mobile Tech Commercialization
Michael begins his career at the intersection of mobile technology and consumer behavior, laying the intellectual foundation for what would become Hoorah's proximity engine.
2008
Co-authorship of Digital Natives Research
Contributing author to foundational work on the behavioral economics of mobile-native consumers, a body of research still cited by leading marketing institutions globally.
2012
Guest Lecturer: Commercialization Strategies
Invited lecturer at major business schools on tech commercialization, bridging academic frameworks with real-world mobile deployment strategy.
2015
Founded Hoorah Mobile Inc.
Established Hoorah Mobile in Seattle, WA, armed with 14 years of mobile tech expertise and a vision for SDK-less proximity engagement at enterprise scale.
2023
Pioneer of Sensorial Technology in Mobile
Led Hoorah's expansion into AR/VR sensorial tech, bringing Blender-powered immersive experiences to high-traffic venues and establishing a new frontier in brand-consumer connectivity.
Advisory Board
Board of Advisors
Industry titans who amplify Hoorah's strategic intelligence and accelerate our trajectory.
David A. Gautschi, Ph.D.
Board Advisor, Marketing Economics
Global thought leader in marketing economics, founding dean, and serial entrepreneur in analytics. His simulations and monographs on technology's economic ripple effects power Hoorah's strategic foresight and investor narrative.
Will Hodgman
Board Advisor, Data & Measurement
Measurement maven and serial founder (M:Metrics, AdRelevance). Architect of digital measurement standards now used industry-wide. Shaping Hoorah's data-driven playbook for new media mastery and scalable attribution.
David Wharton
Board Advisor, Digital Entertainment
Digital entertainment pioneer since 1997, architecting console e-commerce and interactive analytics. Fueling Hoorah's sensorial technology roadmap for immersive brand worlds and Gen Z engagement ecosystems.
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