Strategy 5 min read
Unlocking Gen Z Loyalty Through Location Tech
How proximity-aware campaigns are redefining brand relationships with the next generation of consumers.
Read Article
Media
Insights from the Frontier of
Mobile Disruption
In the era of digital natives, we're not just adapting, we're architecting the future of consumer connectivity.
MR
Michael Russell
CEO & Founder, Hoorah Mobile Inc.
Partnerships
Spotlight on synergistic alliances
Case studies in co-innovation with leading disruptors, yielding 5x value multipliers.
Sports & Entertainment
300%
Attendance boost
Stadium Fan Experience Revolution
Geo-fenced activations at live venues. Real-time engagement delivery synchronized with in-venue events, from halftime offers to concession upsells.
Transit & Airports
40%
Ad revenue increase
Airport Dwell-Time Monetization
Transformed transit waiting zones into high-yield engagement corridors. Captive traveler audiences scored and targeted with 0 friction.
Retail & Hospitality
5x
Conversion uplift
Mall Hyper-Personalization
Location-aware personalization across 200+ retail touchpoints. Foot traffic converted to purchase intent through proximity-triggered messaging.
Notable Projects
A decade of disruption
2015
Foundation of Hoorah Mobile
Michael Russell establishes Hoorah Mobile in Seattle, WA, setting out to pioneer SDK-less proximity engagement at a time when the concept was largely theoretical.
2017
First Major Stadium Partnership
Landmark geo-fencing deployment across a 65,000-seat venue. Real-time fan engagement tripled concession conversion rates and generated a proof-of-concept that reshaped the industry dialogue.
2020
Behavioral AI Engine Launch
Proprietary Python-based ML engine deployed to production, introducing receptivity scoring (0.0 to 1.0) and predictive churn models, setting a new standard for precision in mobile engagement.
2023
AR/VR Sensorial Stack Released
Hoorah launches its Blender-powered augmented reality pipeline, bridging the physical-digital divide with immersive brand experiences optimized for Gen Z audiences.
Blog
Thought Leadership
Analytics 4 min read
The ROI of a Thumb-Tap
Why micro-moment engagement outperforms traditional mobile advertising by 3x across all measured verticals.
Read Article
Insights 6 min read
Post-Cookie Marketing: The Proximity Advantage
As third-party cookies fade, location-based zero-party data emerges as the new gold standard.
Read Article
Stay Ahead
Subscribe for frontier insights.
Get Hoorah's latest thought leadership on location tech and mobile intelligence.
Subscribe for Insights